Sara Hillstrom

AVANT GARDE

Avant Garde Type Specimen 

cover.jpg
ligatures_2.jpg
ligatures.jpg

THE PROMPT

Create a well-designed, beautifully crafted type specimen book that tells the story of a typeface and helps further understanding of the role of typography in solving a multi-page design problem. Components of this process include research, analysis, content/concept development, creating an organizational hierarchy, working within a grid structure, addressing readability, legibility and consistency issues.

The Approach

I chose the typeface, Avant Garde and designed the book to reflect the interesting alternates and ligatures of Avant Garde Gothic. The bright color palette evokes the nature of the 1960’s, the era in which Avant Garde was introduced, while the interlocking patterns composed of the alternates and ligatures highlight the unique and deliberate structure of the characters.

The Solution

See for yourself (below).