SOCIAL DESIGN

Social design is design that is mindful of the designer's role and responsibility in society; and the use of the design process to bring about social change. In my social design practice, I combine the business knowledge I have gained from my professional experience as a management consultant with design thinking frameworks.

THE URBAN SHEPHERD PROJECT

The Focus

I have always been passionate about sustainable agriculture production, and upon moving to Chicago, I also became interested in the connection between food insecurity and food waste. Through ethnography, primary, and secondary research, I began to design the service for The Urban Shepherd Project.

The Solution

The Urban Shepherd Project is a service designed to connect culled, retail food waste with individuals in food insecure communities via a direct delivery network.

What have I done so far?

  • Logo design + Branding
  • Website Development
  • Primary research 
    • Ethnography 
    • Interviews
  • Secondary research
  • Service ecosystem mapping

*This project is still in progress – case study available upon request

LOVE YOUR BODY CAMPAIGN

the focus

Body image among young women is a serious topic with many detrimental consequences if not viewed in the right, positive light. I took on this topic as part of the NOW Foundation's national campaign, the "Love Your Body" Campaign.

The solution

In my research, I found that slang words for body parts like "love handles" and "muffin top" perpetuate a self-hatred towards parts of the body that is self-defeating and counter-productive. So, I chose to use these words in a humorous, empowering manner – I wrote break-up letters to me "love handles", "cottage cheese thighs", and "muffin top". 

I designed these letters as a series of posters that were displayed within the Notre Dame Design building.

LITTLE AWESOME THINGS

The Focus

In the current world of media and ever-on content we live in today, it can be difficult to develop an appreciation for the small things, show gratitude, or, just simply, be present.  

The Solution

Little Awesome Things is a project designed to foster awareness, presence, and gratitude via a multi-channel platform and content strategy.

What have I done so far?

  • Logo Design + Branding
  • Website Development
  • Ongoing Content Development, Planning, and Strategy
  • Multi-Channel Engagement
    • Web, Email, Social

*This project is still in progress – case study available upon request