Sara Hillstrom

SOCIAL DESIGN

Social design is design that is mindful of the designer's role and responsibility in society; and the use of the design process to bring about social change.

Below are selected social design projects of mine.

SOCIAL DESIGN

Social design is design that is mindful of the designer's role and responsibility in society; and the use of the design process to bring about social change. In my social design practice, I combine the business knowledge I have gained from my professional experience as a management consultant with design thinking frameworks.

THE URBAN SHEPHERD PROJECT

The Focus

I have always been passionate about sustainable agriculture production, and upon moving to Chicago, I also became interested in the connection between food insecurity and food waste. Through ethnography, primary, and secondary research, I began to design the service for The Urban Shepherd Project.

The Solution

The Urban Shepherd Project is a service designed to connect culled, retail food waste with individuals in food insecure communities via a direct delivery network.

What have I done so far?

  • Logo design + Branding
  • Website Development
  • Primary research 
    • Ethnography 
    • Interviews
  • Secondary research
  • Service ecosystem mapping

*This project is still in progress – case study available upon request

LOVE YOUR BODY CAMPAIGN

the focus

Body image among young women is a serious topic with many detrimental consequences if not viewed in the right, positive light. I took on this topic as part of the NOW Foundation's national campaign, the "Love Your Body" Campaign.

The solution

In my research, I found that slang words for body parts like "love handles" and "muffin top" perpetuate a self-hatred towards parts of the body that is self-defeating and counter-productive. So, I chose to use these words in a humorous, empowering manner – I wrote break-up letters to me "love handles", "cottage cheese thighs", and "muffin top". 

I designed these letters as a series of posters that were displayed within the Notre Dame Design building.

LITTLE AWESOME THINGS

The Focus

In the current world of media and ever-on content we live in today, it can be difficult to develop an appreciation for the small things, show gratitude, or, just simply, be present.  

The Solution

Little Awesome Things is a project designed to foster awareness, presence, and gratitude via a multi-channel platform and content strategy.

What have I done so far?

  • Logo Design + Branding
  • Website Development
  • Ongoing Content Development, Planning, and Strategy
  • Multi-Channel Engagement
    • Web, Email, Social

*This project is still in progress – case study available upon request